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Fashion Farm Foundation (FFF) continues the successful streak of organising international fashion campaign HKFG (formerly Fashion Guerilla) since 2013 by turning the spotlight on Hong Kong designers in the Paris Fashion Week this season.


In the time of the new normal, HKFG Paris SS21 takes part with local designers in the current trend to turn fashion shows online, merging traditional and digital elements in an unprecedented, trailblazing way. ANAÏS JOURDEN, PONDER.ER and THE WORLD IS YOUR OYSTER will present their SS21 collections in three solo Digital Presentation.


THE WORLD IS YOUR OYSTER SS21 collection "NEW WAVE" carries on from last season “Destroy to Create”, collection this season wants to depict the new beginning, a fresh new start for the world after the pandemic. THE WORLD IS YOUR OYSTER's Digital Presentation film created a new world, a world of imagination and hopes. The short film depicts the relationship between humans in the surreal, futuristic and moody scene.




Created & Directed by Lamdee (nocompany)

Design Assistant by John Lee, Jo Choi & Brian Lam (nocompany)

Cinematography by Sam Chan

Gaffer: Max Lau

Art Direction by Paperskin

Edit by Jo Choi (nocompany)

Online Edit by fmlik

Color by nocompany

Sound Design by Kelvin T

Styling by Una Ho

Makeup by Jenny Shih, Sarah Dai

Hair Styling by Him Ng, Winky Wong


Presented by HKFG Paris SS21 Organizer: Fashion Farm Foundation

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