Not just any shop. Art retail settings are infused in each of the two experiences, with the first one co-organized with i.t Blue Block at their shop space in Hysan Place, and the second one jointly held with Tower 535.
i.t blue block X FFFRIDAY
Handpicked by i.t blue block buying team, participating brands include KENAXLEUNG, Matter Matters, MODEMENT, The World Is Your Oyster and ZOEE. A 70-pieces black and white retro barbers’ poles installation together with an animated photo-booth were set up on the shop floor, for shoppers’ interactive experience.
Date: 29 Oct - 8 Nov 2017
Location: i.t blue block, 6/F Hysan Place, Causeway Bay
Tower 535 X FFFRIDAY
Fashion products by Berayah, Cecilia Ma, Curtis Li Studio, MISCHA, methodology P’IA, Reo Ma and Vanessa Tao were available at the shop. In a raw concrete space, products were displayed in metal scaffolding structures. Together with the neon light installations, it gave an edgy artistic atmosphere.
Date: 17 Nov - 1 Dec 2017
Location: Shop G01, G/F, Tower 535, 535 Jaffe Road, Causeway Bay