Hong Kong holds countless hidden creative gems, especially in the fashion industry. These talents’ works are of outstanding international standards that are too good not to be known. With an initiative to advocate the promotion of Hong Kong fashion designers, integrating art, music, and technology, the campaign offers one-of-a-kind experiences in discovering Hong Kong’s very own creative talents.
In view of this, Fashion Farm Foundation launched FFFRIDAY campaign to showcase these gems to foster Hong Kong’s fashion creative recognitions.
FFFRIDAY = Fashion Forward Friday, Fun Fabulous Friday, Friday Friday Friday…
Fridays are for fun inspirations - Hong Kong fashion labels are definitely part of it!